Privacy Policy

About this beta edition

Asher is in beta. This edition of our Privacy Policy describes Asher as it works during the beta. Some features we plan to offer are marked Not available yet. Those features aren’t part of the app yet, and Asher doesn’t collect the information they would use. Before we turn any of them on, we’ll update this policy and tell you in the app.

Not available yet: connecting a Gmail account, AI reading of forwarded email, conversation memory, profile photos, sharing or scanning documents into Asher, public links to Handbook cards, web searches and Plan with Asher outing ideas.

Who we are

Asher is provided by Household Labs, Inc., a Delaware corporation (“Asher,” “we” or “us”). This policy covers the Asher iPhone app and the services that support it. Our website is also covered by our Cookie notice.

Household Labs, Inc. · PMB 6050, 4000 MacArthur Blvd, Suite 600 East Tower, Newport Beach, CA 92660, United States · privacy@withasher.app

Information we collect

Most of what Asher holds is information you choose to give it. Some is created as you use the app, and some comes from services you decide to connect.

Account information

Your name, email address and sign-in details, your role in the family (such as Mom, Dad, Stepparent or Guardian), your confirmation that you’re an adult, and a record of which versions of our terms you accepted. If you sign in with Apple or Google, we receive the basic profile information that service shares with us, such as your name and email address. Apple may share a private relay address instead of your email address. If you invite another adult, we collect their email address to send the invitation.

Family profiles

Details you add about the people in your family, such as preferred names and nicknames, relationships, ages or birthdates, an expected baby, pets, notes about each person, and the emoji or initials and color you choose for a profile. You can also add the Important People in your children’s lives, such as grandparents or sitters. Profile photos: Not available yet.

What you create in Asher

• Private Ask chats and Family Chat messages, including Asher’s replies.
• Handbook cards and profile notes you review and save.
• Events, lists, reminders and other Plans details.
• Family details you add during setup, and preferences such as how you’d like Asher to speak to you.

Conversation memory

Not available yet. Asher doesn’t keep summaries of your conversations. Before we add conversation memory, we’ll update this policy, and it will stay off until you turn it on.

Email you forward to Plans

Messages you forward to your family’s Plans Inbox address. See Email and the Plans Inbox. Connecting a Gmail account: Not available yet.

Calendars you connect

If you connect Google Calendar or allow access to Apple Calendar on your iPhone, Asher reads events from the calendars you select, within a limited date range. These can include events that other people created, such as a school, a coach or an employer. When you confirm that an event should go to a connected calendar, Asher writes it there.

Places and location

Addresses and places you add to events or use for a search, and your current location when you choose a feature that uses it, such as Use current location or location sharing. See Location, maps and weather.

Voice input

You can speak a message in Ask and Family Chat instead of typing it. Your iPhone turns your speech into text on the device, and Asher receives only the text. Asher doesn’t record or keep audio, and there are no voice messages.

Documents and photos you share or scan

Not available yet. If Asher appears in your iPhone’s share sheet, it will tell you it can’t save yet.

Subscription information

Apple processes payments for subscriptions bought in the app. We and our subscription-management provider receive your subscription status and transaction identifiers. We don’t receive your full card number.

Device, usage and diagnostic information

Notification tokens for your device, your notification preferences, content-free usage events, usage-allowance information and crash reports. See Analytics and diagnostics.

AI permissions

A record of the AI choices you’ve allowed or turned off, the features included, and which version of the notice you reviewed. These permission records do not include your messages.

Support requests and reports

Messages you send to support and reports you submit about a response or a Handbook note.

Children’s information

Asher is for adults 18 and older. It isn’t directed to children. Children don’t have their own accounts or sign-in, and aren’t meant to use Asher directly.

Parents and guardians can add information about their children, such as names, ages and notes, so Asher’s help fits their family. We treat this information as sensitive:

• We use it only to provide Asher to your family. We never use it for advertising, and we don’t sell it.
• You can view, edit, export and delete it at any time.
• Asher doesn’t ask for children’s photos, voice recordings, biometric information, school or government identification numbers or medical records. Children don’t share their location in Asher. If you choose to write a detail such as an allergy into a note, you can edit or delete it.
• Asher can use what you’ve shared to shape an answer in the moment, but it’s designed not to save diagnoses, risk labels or other sensitive conclusions about your child or family. What it keeps is what you’ve shared or saved.

Emails and calendars often mention other people’s children, for example in a class roster or team list. Asher uses those details only as needed to find your family’s plans. It doesn’t create profiles or Handbook records about children outside your family.

If we learn that a child is using an adult’s account, we’ll restrict that use, let the account owner know, and delete information the child submitted unless we’re required to keep it. If you believe this has happened, email privacy@withasher.app.

How we use information

• To provide Asher. Answer your questions, keep your Handbook and Plans, send reminders, digests and notifications you’ve turned on, and keep connected calendars in step.
• To tailor Asher to your family. Mainly from what you’ve saved: your Handbook, family profiles and preferences, and your family’s plans.
• To prepare plans. Prep checklists, reminder wording and the Plans digest draw on your saved plans and Handbook, details you give while planning, connected calendars, and maps and weather information. They don’t draw on your Private Ask chats or Family Chat conversations.
• To turn email into suggestions. Asher reads email you forward to your Plans Inbox address only to find family plans for you to review.
• To operate safely. Prevent abuse, enforce usage limits, protect accounts and, in some conversations, show general safety resources. Asher processes content automatically to make the product work, but it doesn’t provide a professional judgment about you, your child or your situation, and it isn’t designed to monitor anyone for emergencies.
• To maintain and improve Asher. Fix problems and understand which features are used, mainly through content-free usage data and scrubbed crash reports.
• To communicate with you about your account, your subscription, support requests and changes to our policies.
• To meet legal obligations and enforce our Terms of Service.

We don’t sell your personal information. We don’t use it for targeted advertising, and we don’t use your family’s content to train AI models.

What’s private and what’s shared

An Asher family has up to two adults. Some spaces belong to one adult; others are shared by both.

When you save something from a Private Ask chat to the Handbook, or add it to Plans, the item you save becomes shared. The conversation it came from stays private. Asher doesn’t use your private chats to brief the other adult.

“Private” here means private from the other adult in your family. It doesn’t mean our systems can’t process it; see When our staff can access content.

Email and the Plans Inbox

Plans Inbox turns emails about your family’s plans, such as events, appointments, deadlines and to-dos, into suggestions you can review before anything is added to Plans. It’s optional.

Forwarding to your family’s Plans Inbox address

Each family gets a private address for forwarding. Only mail from trusted senders is processed; by default these are the email addresses of the adults in your family, and you can add or remove others. Mail from anyone else is dropped without its content being stored. You can replace the address at any time, which stops the old one immediately.

Asher reads each forwarded message and supported attachments, such as calendar files and PDFs, to find dates and details. During the beta, Asher finds them with automated rules on our own systems, and forwarded email isn’t sent to our AI provider. AI reading of forwarded email: Not available yet.

We keep the original message and attachments for up to 90 days, and the email excerpt and suggestions for up to 180 days.

Forwarded mail is shared in your family’s Plans Inbox. Both adults can see the sender, subject, date, attachment names and up to about 16 lines of text from the message and its attachments, plus any suggestions.

Suggestions wait for your review by default. Your family can turn on a setting that adds complete, clearly dated events from trusted senders automatically. It’s off unless either adult turns it on, and automatically added events can be edited or undone from the Inbox.

Connecting Gmail

Not available yet. Before we offer it, we’ll update this policy to explain what Asher reads, keeps and shares from a connected Gmail account, and the app will explain it before you connect.

Other people’s information in email

Emails often include details about other people, such as teachers, coaches, other parents and other children. Asher uses those details only as needed to understand your family’s plans and doesn’t build records about those people.

Google user data

Asher’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Asher receives Google data only when you sign in with Google or connect Google Calendar. When you sign in with Google, we receive basic profile information, such as your name and email address. When you connect Google Calendar, Asher can see the list of your calendars and reads events from the calendars you select. If you confirm that an event should be added to or changed on your Google Calendar, Asher writes that change.

• We use Google data only to provide and improve the features you can see: signing in, and showing and updating your connected calendars in Plans.
• We don’t use it for advertising, and we don’t sell it.
• We don’t transfer it to others, except: to the other adult in your family, who sees the events from calendars you choose to show in your family’s Plans; to service providers that help us provide those features, including our AI provider when your plans are part of a request you make (see AI features and your data); where required by law; or to protect security.
• We don’t use it to train generalized AI or machine-learning models.
• People at Asher don’t read it unless you give us permission for specific data, it’s needed to investigate security issues or abuse, it’s required by law, or it has been aggregated and anonymized for internal operations, as the Limited Use requirements allow.
• You can disconnect Google Calendar in Settings. We delete our access token right away and stop syncing. You can also remove Asher’s access in your Google account. Asher then can’t read or change your calendar, and we delete the stored token when you disconnect in Settings or the family is deleted. Events you created in Asher stay in Asher. To ask us to delete Google data Asher holds, email privacy@withasher.app.

Location, maps and weather

Places on your events

When you add an address or place to an event, Asher sends it to a mapping provider to find the place, show a map and offer directions. If you tap Open in Maps, your iPhone’s maps app handles the rest.

Weather

To show a forecast, Asher sends a weather provider coordinates rounded to an area of roughly one kilometer, without names or an exact address. These coordinates still describe an approximate location.

Device permission and location sharing

Giving Asher location permission on your iPhone doesn’t turn on sharing with another adult. You can choose Use current location to select a place or search area without sharing a location pin. If you save that place on a shared plan, the other adult can see the plan’s location. You can also type a place or address without giving Asher access to your device’s location.

In the current app, Asher captures device location only while you’re using the app, after you choose a feature that needs it. Background location updates aren’t available.

Sharing your location

Sharing your location is off unless you turn it on from the Plans map. Before your iPhone asks for location permission for sharing, Asher explains what sharing does. It saves a snapshot when you start sharing or tap Update my location. Each snapshot is visible for up to one hour after capture; it doesn’t update as you move or renew automatically.

To estimate travel time, Asher sends your shared location and the event’s location to a mapping provider. Tap Stop sharing to end access, and check that Asher confirms it has stopped. If the request fails or you’re offline, the last shared snapshot may remain visible until stopping succeeds or the snapshot expires. Turning off iPhone location permission prevents new captures; it doesn’t remove a snapshot already shared. Children don’t share their location in Asher.

The one-hour sharing limit controls visibility, not deletion from storage. A successful stop clears the active snapshot’s coordinates. Route calculations also store starting and destination coordinates alongside travel estimates. Expired snapshots and route records may remain stored until cleanup runs. See How long we keep information.

AI and other service providers

Like most apps, Asher relies on other companies to run. These are the service providers we use, what they do and the information involved.

We currently use OpenAI for AI features. We may also use Anthropic or Google (Gemini) to provide the same features, under the same protections. We’ll update this list when our providers change.

We require providers to use your information only to provide their services to us. We use AI providers under business terms, not consumer chatbot services, and those terms don’t allow them to train their models on your family’s content. Where a provider offers it, we choose the shortest data retention available.

Web searches: Not available yet. Asher doesn’t search the web to answer questions during the beta.

When we share information

We share information only in these situations:

• With the other adult in your family, as described in What’s private and what’s shared.
• With calendars you connect, when you confirm an event should be added or changed there.
• With service providers, as described above.
• For legal and safety reasons. We may disclose information if we believe in good faith that the law or legal process requires it, or that it’s needed to protect someone from serious harm. We can’t promise absolute confidentiality.
• In a business transfer. If Household Labs is involved in a merger, acquisition or sale of assets, information may transfer as part of that transaction. We’ll notify you before your information becomes subject to a different privacy policy.
• With your permission, for any other purpose you agree to.

Public links to Handbook cards: Not available yet.

We don’t sell personal information, and we don’t share it for targeted advertising.

How long we keep information

We keep information only as long as it’s useful to you or we have a specific need, such as security, billing or a legal requirement. When you delete something, it disappears from the app right away. We aim to remove it from our active systems within 30 days. Copies in our backups are removed as those backups expire, and we aim to keep backups for no more than about 35 days. We may keep information longer if the law requires it or it’s subject to a legal hold.

The table shows the longest we aim to keep each kind of information. Where we can, we keep things for less time.

Security

We protect your information with safeguards that include:

• Access controls that keep each family’s information separate from every other family’s.
• Encryption of data in transit and at rest.
• Encrypted, server-only storage for Google Calendar access tokens.
• Role-based staff access with audit logs (see below).
• An optional app lock using Face ID or your passcode, and hiding Asher’s content in the app switcher.
• Notifications that leave out message and plan details by default. If you turn on Show content previews in Settings, notifications can show event names, the name of the family member who sent a message and short message excerpts, and the Today’s plans widget can show your next event’s name. A list widget you add to your Home Screen shows the items on that list.

Asher is not end-to-end encrypted. No system is perfectly secure. If a security incident affects your information, we’ll notify you as the law requires.

Your controls and rights

In the app, you can:

• Edit or delete family profiles, Handbook cards, chats and Plans.
• Review, turn on or turn off your AI choices, including shared-information use and AI in Family Chat.
• Connect or disconnect calendars, and choose which calendars appear in Plans.
• Manage trusted senders, replace your Plans Inbox address and turn automatic adding on or off.
• Start or stop sharing your location.
• Choose notifications, turn content previews on or off, and turn on app lock.
• Request an export of your data or delete your account.

Your iPhone settings also let you control Asher’s access to location, notifications, the microphone and speech recognition, and Apple Calendar.

Your privacy rights

We give the same privacy rights to everyone who uses Asher in the United States, whatever state you live in. You can ask to:

• Know and access the personal information we hold about you.
• Correct information that’s inaccurate.
• Delete your personal information.
• Get a copy of your information in a portable format.

We don’t sell personal information or share it for targeted advertising, so there’s nothing to opt out of. You can use the controls in the app or email privacy@withasher.app. We’ll need to confirm your identity before acting on a request.

Appeals. If we deny your request, you can appeal by emailing privacy@withasher.app with “Appeal” in the subject line. We’ll respond within 45 days.

Authorized agents. Someone you authorize can make a request for you. We’ll ask for proof that you gave them permission, and we may ask you to confirm your identity with us directly.

We won’t treat you differently for using any of these rights.

Health details you add

Parents may add health-related details about their children, such as allergies. We use them only to provide the features you ask for, and we don’t sell them. You can edit or delete them at any time.

Export and deletion

Exporting your data

You can request an export in Settings. When it’s ready, you can download it through a secure link that expires after 7 days. Your export includes the shared family information you can access and your own private information. It never includes the other adult’s Private Ask chats.

Deleting your account

You can request account deletion in Settings. The app shows the status of your request.

• If you created the family, deleting your account deletes the family and its shared data. It also deletes the other adult’s Asher account and their private information in the family. Before you confirm, the app asks you to download any export either of you needs, so talk with the other adult first. Asher doesn’t currently support transferring the family to the other adult.
• If you joined a family by invitation, deleting your account removes your access and your private information. Things you added to shared spaces may stay with the family without your name attached.

If you created the family, deleting your account also disconnects every calendar connected in the family and deletes our access tokens. If you joined by invitation, deleting your account doesn’t yet disconnect a Google Calendar you connected, so disconnect it in Settings first. Deleting your account doesn’t cancel a subscription billed through Apple; manage that in your Apple account settings.

After deletion, we keep only limited records we need, such as proof that you confirmed you were an adult and accepted our terms, billing records and security logs, for the periods listed above.

When our staff can access content

Asher isn’t end-to-end encrypted. To answer your questions, use your Handbook and help with Plans, our systems need to process the content you create. We limit who can access it:

• Each family’s information is kept separate, and no other family can see it.
• Staff access depends on role, such as support, trust and safety, engineering or administration, and each role gets only the access it needs.
• Our support tools show limited, redacted information by default.
• Access to family content is an exception. It requires a reason, is logged and, for engineering troubleshooting, is limited in time.
• Records of urgent safety situations are limited to a small number of named reviewers.
• Google data follows the stricter rules in Google user data.

This means authorized Asher staff could, in limited and audited circumstances, access content you create, for example to help with a support request you send, investigate abuse or a security issue, fix a problem, or meet a legal obligation.

Analytics and diagnostics

Asher’s analytics are content-free. We record a short list of approved events, such as a feature being opened, with counts, times and a pseudonymous identifier. Analytics never include your chats, names, Handbook or Plans text, email content, email addresses, web addresses or advertising identifiers, and we don’t record your screen or sessions.

Crash reports help us fix problems. They’re scrubbed so they don’t include chat text, names, Handbook or Plans text or sensitive details.

Our website doesn’t use cookies for analytics or advertising. See our Cookie notice.

Where we operate

Asher is available in the United States. We store your information in the United States. Some service providers, such as our analytics provider, may process limited information outside the United States with appropriate safeguards.

Changes to this policy

We’ll update this policy when our practices change and change the date at the top. If a change materially affects how we use your information, we’ll tell you in the app or by email before it takes effect. That includes turning on any feature this edition marks as not available yet.

Contact us

For privacy questions or requests, email privacy@withasher.app. For help with the app, email support@withasher.app.

Household Labs, Inc. · PMB 6050, 4000 MacArthur Blvd, Suite 600 East Tower, Newport Beach, CA 92660, United States